The rain came quickly and without warning. The umbrella was useless against the force of the downpour. The streets quickly flooded and cars sprayed the sidewalk with water. It took just minutes to be soaked from head to foot. I considered turning back to the hotel, but I was already half-way to the cinema and 300 people were waiting. My hosts at the Asian Development Bank were calling.
Like many around the world, we were blown away by the beauty and power of the recently release video for the Novo Amor song, Birthplace. The film is a stunning visual achievement and we are honored be collaborating with the filmmakers, Sil van der Woerd and Jorik Dozy, as well as with Novo Amor to use it as a tool for building awareness on plastic pollution.
Meet the Creative Visionaries Behind the New Novo Amor Video
We are excited to continue our initiative to bring the value of creativity to the forefront, showcasing it as a powerful tool in our efforts to raise awareness on the issue of plastic pollution, to inspire action and to create meaningful change.
Earlier this week we had the pleasure of publishing an engaging interview with Welshman and musical savant, Ali Lacey, best known as Novo Amor. The release of the video for his song Birthplace has garnered a great deal of attention among music fans and those who have a passion for protecting our oceans from plastic pollution.
For decades, art and other forms of creative expression have served as powerful forms of dissent and protest on any number of social and political issues.
We can look to Picasso’s “Guernica” painting, which was based on the Spanish Civil War and captured its atrocities and inhumanity, serving as an inspiration for the modern human rights movement. To Diego Rivera’s powerful murals that spoke out in support of the working class. The Civil Rights photography of Gordon Parks. And today you can certainly get your fill of protest through the street art of Banksy; the eclectic creative output of Chinese dissident, Ai Wei Wei; or the music performances of Pussy Riot.