Like many around the world, we were blown away by the beauty and power of the recently release video for the Novo Amor song, Birthplace. The film is a stunning visual achievement and we are honored be collaborating with the filmmakers, Sil van der Woerd and Jorik Dozy, as well as with Novo Amor to use it as a tool for building awareness on plastic pollution.
Meet the Creative Visionaries Behind the New Novo Amor Video
We are excited to continue our initiative to bring the value of creativity to the forefront, showcasing it as a powerful tool in our efforts to raise awareness on the issue of plastic pollution, to inspire action and to create meaningful change.
Earlier this week we had the pleasure of publishing an engaging interview with Welshman and musical savant, Ali Lacey, best known as Novo Amor. The release of the video for his song Birthplace has garnered a great deal of attention among music fans and those who have a passion for protecting our oceans from plastic pollution.
For decades, art and other forms of creative expression have served as powerful forms of dissent and protest on any number of social and political issues.
We can look to Picasso’s “Guernica” painting, which was based on the Spanish Civil War and captured its atrocities and inhumanity, serving as an inspiration for the modern human rights movement. To Diego Rivera’s powerful murals that spoke out in support of the working class. The Civil Rights photography of Gordon Parks. And today you can certainly get your fill of protest through the street art of Banksy; the eclectic creative output of Chinese dissident, Ai Wei Wei; or the music performances of Pussy Riot.
Our Global Chief Evangelist, Craig Leeson, recently sat down for a fireside chat with attendees of the Marketing Society’s Inspirational Evening – and event organized in Hong Kong on June 11.
The 22-minute version of A Plastic Ocean was viewed by the audience, which was followed by Craig on stage answering several key questions about the issue of plastic pollution, including how marketers can help tackle the problem. To view the interview, please watch the five-minute video below.
Today’s guest blog comes from Nicholas Rodchenko-Highfield, an 11-year-old student from Chinese International School in Hong Kong.
A New Foe Has Risen Against the Ocean
The planet has a variety of different elements: fire, earth and water are the three main elements.
The one that fascinates the the most is water. So delicate and gentle, yet able to break through mountains. The ocean also hosts a variety of wondrous creatures and breathtaking places. Unfortunately, a new foe has risen up against the ocean. Homo sapiens. Humans. We pose a greater threat than anything. Our weapon is trash. I wrote this to tell you why I love the ocean and why it needs to be saved.
Trash Isles Campaign Wins Numerous Awards
If you are reading this, chances are you already believe that plastic is negatively impacting our oceans and environment. You probably are already rethinking how you use plastic – choosing to refuse it when you can, and utilizing reusable bags and water bottles more often than others.
Una publicación de Peter Dauvergne (2018): “The power of environmental norms:
marine plastic pollution and the politics of microbeads”, publicada por Environmental Politics, nos habla sobre cómo las normas ambientales emergentes ganan fuerza y se difunden con mayor rapidez, cuando la evidencia científica acerca del daño ocasionado se consolida y además la resistencia política es relativamente débil. Las normas “Anti-microplerlas”, toman fuerza desde el año 2012 y apuntan a que se eliminen de los productos de cuidado personal como limpiadores faciales y jabones. Este año, 2018, el mundo se encuentra en camino a eliminar las microperlas de los productos de “enjuague” en el plazo de una década, reduciendo de ésta manera, los microplásticos que fluyen hacia océanos en un 1-2%.
World Oceans day in Chile 2018 turned out to be a very eclectic mix of public activities for the team this year. After two screenings at Universities were cancelled because of #metoo related strikes, the team had to get creative. Chile, a country that recently adopted a nationwide bag ban, is starting to be aware of the damages single use plastics are generating and is taking action. So what better place to organize a “A Plastic Ocean ” screening, together with the neigbors of Providencia, a Municipality of which the mayor last week declared war on single-use plastic bottles as well?!?