Our Vision

To end plastic pollution.

Our Mission

Inform about the dangers of plastic pollution.

Inspire people to care about the problem, empowering them to change and be part of the solution.

Incite action on real solutions to shift the global reliance on plastic.

Our Goal

Change the global attitude toward plastic within a generation, affecting consumer behavior.

Our Strategy

To promote a global movement to rethink plastic.

Our Tactics

Develop plastic pollution awareness initiatives around inspirational, solutions-focused film, media and other content, targeting school children, public policy, and consumer behavior.

Build issue and public policy awareness with companies, influencers, media and policy makers.

Conduct supportive activism to stop plastic pollution.