Strandverðir Íslands (roughly translated as coast guardians) has a goal to systematically clean up the Icelandic coastline by 2025. The project is established to increase beach cleanup efforts in cooperation with municipalities, companies, organizations, and individuals. The efforts of their volunteers will be focused on the project, but they also encourage locals to participate by providing them with information, encouragement, and planning. In short, marine litter will be collected and then sorted, counted and weighed according to a specific protocol, and then finally recycled into pots and crates for tree seedlings. Data collection and analysis are particularly important parts of the project as all information will be used to evaluate the actual scale of the problem of marine litter in Iceland and in the Arctic.