Swim Against Plastic: Riviera Maya
Creating Awareness and Inspiring Solutions at Another UNESCO World Heritage Site
The Swim Against Plastic (visit official website HERE) is an environmental movement and campaign that focuses on swimming and a social approach to the problem of plastic pollution. We are looking to open the eyes of the world to this crisis. We want to change the discourse and focus it, so that people can identify with this problem from a positive perspective. The first swim took place on Rapa Nui, where endurance swimmer Sarah Ferguson set a world record. She became the first person to swim the entire perimeter of the island, non-stop. Rapa Nui is one of the most remote places on the planet, and yet the one of the most affected by plastic pollution and microplastics.