Packaging is the single biggest application of plastic globally and impacts our lives on a daily basis. Over the past half century, we have moved from reusable solutions to disposable, single-use items. Meanwhile, the recycling system hasn’t kept pace: today less than 10% of all plastic produced is recycled leaving the rest to either end up in landfill or our oceans.
A good start to rethinking plastic is found in circular economy solutions that shift the current “take–make–dispose” plastics system towards one that is circular by design. A circular economy is restorative and regenerative by design. This means that materials constantly flow around a ‘closed loop’ system, rather than being used once and then discarded. As a result, the value of plastic is not lost by being thrown away.
The multinational consumer goods company, Unilever, has joined forces with the Ellen MacArthur Foundation to take steps to moving towards a more circular economy, so that more plastic packaging has the best possible opportunity to be reused or recycled.
Following their lead, the Plastic Oceans Foundation is partnering with industry leaders that are striving to be a part of the solution and are constantly rethinking plastic production and its end-of-life management.
On World Ocean’s Day, we are excited to announce our partnership with a global skin care company that is proactively taking the steps to lead within their industry. We will be working closely with them to reduce their plastic packaging and optimize packaging materials.
This partnership will have a positive impact in changing the world’s attitude towards plastic in that we will not only show it is possible to create change but with a sense of urgency.
Please follow us to learn more about our partnership on World Oceans Day, 8 June 2018.
Graphic Courtesy of Temarry Recycling: https://resource.temarry.com/blog/what-the-experts-are-saying-about-the-circular-economy