Minimized Packaging, Lightweight Bottles, Labels Made From 100% Recycled Paper, and Vegan Certified
Malibu, CA, May 4, 2021 – Treasury Wine Estates (TWE) has introduced a new ethically minded, on-trade exclusive range of Vegan certified wines to provide consumers with a sustainable choice on wine menus.
Coastal Reserve, which has a premium look and feel, has been designed to appeal to an increasing pool of consumers who seek environmentally friendly products and brands that have a purpose. The range of wines are Vegan with sustainability at the core.
Coastal Reserve has partnered with not-for-profit organisation, Plastic Oceans Europe, to focus on raising awareness around its sustainable efforts and take a step in the right direction to reducing plastic pollution. The range will be launching with Molson Coors Beverage Company.
TWE has consciously made supply chain and packaging choices to minimise environmental impact, when creating Coastal. This includes sourcing and shipping European wines in bulk to minimise shipping miles and emissions, and using light-weight bottles and labels made from 100% recycled paper.
Tony Watson, Commercial Director UK & Ireland at Treasury Wine Estates, says: “2020 was an incredibly challenging year for the hospitality sector and this has had a big impact on how operators plan ahead, particularly when it comes to making decisions on what to stock. It is vital as a supplier, more so now than ever, to offer something that will bring quality messaging to a drinks’ menu, that resonates well with consumers and will remain front of mind for a return visit.
“We believe that with Coastal Reserve, we have a wine that really answers that need and will resonate with the ethically-minded consumer of today. Not only are the wines of premium quality, consumers can feel good about their choice too.
“61% of people living a vegan lifestyle have switched within the last three years and a fifth of them in the last year alone. Post-lockdown, many more consumers have been looking to brands that are sustainable and have a meaningful mission, with a third of consumers more likely to purchase a wine that supports a charity.”
The range will be launching with Molson Coors Beverage Company and features popular wine varietals from European regions including Merlot from Spain, Sauvignon Blanc from France and Pinot Grigio Rosato from Italy. The wines will be available in both 75cL and 187mL format.
Tony Watson continues: “We are delighted to partner with Plastic Oceans Europe to help support and address important issues with plastic pollution and to launch this with Molson Coors.”
Julie Andersen, CEO, Plastic Oceans International, said: “We believe a world without plastic pollution starts with sustainability. Finding the right partnership is extremely important for us in order to maintain our core values without compromise. We are very excited to partner with Treasury Wine Estates and Coastal Reserve as they support ocean protection and make positive steps towards offering us sustainable lifestyle choices. It is together that we can better foster sustainable communities.”
Gary Keller, Wine Controller at Molson Coors Beverage Company, said: “We’re thrilled to be working with Treasury Wine Estates to launch Coastal Reserve and further broaden our wine offering, which currently stands at a 750-strong range, with more than half of these being exclusive to the UK on-trade. Crucially for our customers, we’re seeing consumers increasingly looking for great tasting options that reflect their desire to consume more sustainably, and Coastal Reserve offers exactly that.
“As a brand, it resonates with us and our wider sustainability goals. In April, we removed plastic rings and introduced a fully recyclable and sustainable cardboard sleeve for multipack cans across all of our major brands. We also became the first major brewer to produce all of its beers and ciders using 100% renewable electricity, which will play an important role in helping us to meet our Imprint 2025 commitments.”
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About Treasury Wine Estates
Treasury Wine Estates (TWE) is one of the world’s largest wine companies, listed on the Australian Securities Exchange (ASX). The Company has a rich heritage and a portfolio of some of the most recognized and awarded wine brands in the world, including Penfolds, Pepperjack, Wynns, Beaulieu Vineyard, Beringer, Wolf Blass, 19 Crimes, Matua, Chateau St Jean, Sterling Vineyards, Gabbiano, Lindeman’s and Rawson’s Retreat. TWE is focused on portfolio premiumization and brand-led marketing, with world-class production facilities in internationally recognized wine regions. The Company sources grapes from a mix of owned, leased and third-party vineyards. Employing approximately 3,400 winemakers, viticulturists, sales, marketing, distribution and support staff across the globe, TWE’s wine is sold in more than 100 countries around the world. Learn more about Treasury Wine Estates at www.tweglobal.com
About Plastic Oceans Europe
Plastic Oceans Europe is a non-profit organisation whose goal is to end plastic pollution and to foster sustainable communities worldwide. We operate with the belief that we can and must act locally in order to create change globally, and we do so through four key pillars of activity: Education, Activism, Advocacy and Science.
PlasticOceansEurope.org @plasticoceanseu
About Molson Coors
For over two centuries Molson Coors has been brewing beverages that unite people for all of life’s moments. In the UK and Ireland we now have six breweries, with our UK home in the renowned brewing town, Burton-upon-Trent, and a nearly 300-year-old cider press in Suffolk.
Molson Coors produces some of the most beloved and iconic beer brands ever made. While the company’s history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle. Our growing beverage portfolio in the UK & Ireland includes Pravha, Staropramen, Blue Moon, Offshore, Franciscan Well Chieftain IPA and Archway Lager, Rekorderlig, Aspall Cyder and Pip & Wild, alongside popular favourites Coors, Carling – the UK’s number one selling lager, and the UK’s number one selling cask ale – Doom Bar. Bodega Bay, Miami Cocktail Company and Three Fold are Molson Coors’ latest additions to Molson Coors’ ready-to-drink portfolio.
Molson Coors Beverage Company is a publicly traded company that is traded on the New York and Canadian Stock Exchange (TAP). The company’s commitment to raising industry standards and leaving a positive imprint on our employees, consumers, communities and the environment is reflected in Our Beer Print and our 2025 sustainability targets. To learn more about Molson Coors Beverage Company, visit molsoncoors.com or on Twitter through @MolsonCoors
